ASSOCIATION
This persuasion technique tries to link a product, service, or idea with something
already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy,
success, wealth, etc. Several of the persuasion techniques below, like. Beautiful people, Warm & fuzzy, Symbols and Nostalgia, are specific types of association.
BANDWAGON
Many ads show lots of people using the product, implying that "everyone is doing
it" (or at least, "all the cool people are doing it").
it" (or at least, "all the cool people are doing it").
BEAUTIFUL PEOPLE
https://www.bitebrands.co/2016/04/daftra-merek-kecantikan-terbaik-populer.html
Beautiful people uses good-looking models (who may also be celebrities) to
attract our attention.
BRIBERY
https://www.facebook.com/burgerkingindonesia/photos/a.119644201283/10155605595801284/?type=3&theater
This technique tries to persuade us to buy a product by promising to give us something
else, like a discount, a rebate, a coupon, or a "free gift.” Sales, special offers, contests, and
sweepstakes are all forms of bribery.
CELEBRITIES
http://nextren.grid.id/read/01709389/hape-lg-spesial-bts-ini-wajib-dimiliki-army-cek-tanggal-pre-ordernya?page=all
We tend to pay attention to
famous people. That’s why they’re famous! Ads often use celebrities to grab our attention.
EXPERTS
We rely on experts to advise us about things that we don’t
know ourselves. Scientists, doctors, professors and other professionals often appear in ads and
advocacy messages, lending their credibility to the product, service, or idea being sold.
EXPILIT CLAIMS
Something is "explicit" if it is directly, fully, and/or clearly expressed or
demonstrated. For example, some ads state the price of a product, the main ingredients, where it
was made, or the number of items in the package – these are explicit claims. So are specific,
measurable promises about quality, effectiveness, or reliability.
FEAR
This is the opposite of the Association technique. It uses something disliked or feared by
the intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution.”
HUMOR
http://thevisualcommunicationguy.com/2017/09/15/the-humor-appeal-advertising/
Many ads use humor because it grabs our attention and it’s a powerful persuasion
technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product
or logo because they’re trying to connect that good feeling to their product.
INTENSITY
http://skately.com/library/ads/converse-suede-one-star-1993
The language of ads is full of intensifiers, including superlatives (greatest, best, most,
fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories),
hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.
